First Institutional Agri-trade with Kita.ph, a rising institutional buyer in the agricultural sector | April 14, 2025
On April 13, 2025, a meaningful partnership blossomed in Barangay Mamala as the Mamala Uno Vegetable Farmers Cooperative (MUVFC) headed by their President Ms. Carina Relativo, successfully completed its first institutional agri-trade with Kita.ph, a rising institutional buyer in the agricultural sector. This milestone was made possible through the dedicated support of the Quezon Provincial Agriculture Office (OPA), particularly its Marketing Unit and Vegetable Production Unit. The transaction involved over two tons—or 2,095 kilograms—of freshly harvested, high-quality “Lucky Ball” cabbage, proudly grown by MUVFC farmers. This initiative marks a significant advancement in local agricultural development, as it connected grassroots producers directly with institutional markets, ensuring better income opportunities and a more stable demand for their produce.
More than just a business transaction, this partnership represents a win for everyone involved—farmers, buyers, and the broader local economy. It underscores the value of strong institutional linkages in empowering farmers and opening doors to wider markets. For the farming community in Mamala, this trade is not just a financial gain; it’s a beacon of hope and a step toward long-term growth and sustainability. The OPA Marketing Unit played a pivotal role in making this connection possible, proving that when the right support is in place, local agriculture can truly flourish. This initiative serves as a promising model for other farming communities in Quezon Province, highlighting the power of collaboration and the importance of building inclusive, resilient agricultural systems.
With continued support and more partnerships like this, the future of Quezon’s farming communities looks bright and full of opportunity.
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Quezon PIO / OPA
